There will be now quite a few posts on the same subject, as I want to bring up each atmosphere presented in Ambiente in the very best way I can. There were 3 different trends that caught my eye (the 4th one – noooo…can’t say I was inspired.) this time –
1. Trend which I could call ‘But that’s Johanna!’ (above). The style can be described as light and luminous. Built with materials like glass, lace, organza and silk. Colors like white, ivory, pale pink, lavender and silver. Soft, round forms and cozy textures. In Ambiente this trend was named ‘Light innocence’
2. Trend which was called ‘electric romance’. In my mind this trend should be called something completely different, like ‘glory to nature’ or ‘Back to basics’ or something such, but – okay. The trend was about hand-made – knitted or crocheted home décor items. Natural materials like wood, jute, cotton, linen. BIRDS, BABUSHKAS, and recycled plastic. Colors were natural with strong accents from red and green and blue.
3. Radiant modernity – I adored the colors of the display – bright pink, bright purple blended with black and white - but the items included into the display didn’t talk to me – at all. But that’s just me – There are plenty who get inspired just of this. And I must admit this is an eye catcher – more about the brands which were representing this trend a bit later.
Anyway, about the ‘But that’s Johanna!’ – trend – as I visited the stand of one of my dearest business partners Samantha Holmes, we laughed together with her and her friend Gemma: they have put all Samantha Holmes brand colors to the 'Light Innocense' display! I will let the photos here speak for themselves. Next week there will be also a post where I give you a glimpse of a home decorated EXACTLY according to this trend.
Do you know about Samantha Holmes and her hand-knitted Alpaca beauties? Samantha works in Peru with a network of some 500 handknitters. She visits them each year and ensures that they are fairly remunerated and work in good conditions. Samantha is committed to fair trade and whilst her business is not formally registered with the International Fair Trade Association, she adheres closely to the code of practice it promotes.
|Samantha Holmes surrounded by her beauties like the booties also sold in our shop|
|Lady just like her brand - gorgeous!|
Practically all of Samantha's products are made of Alpaca, which is a species of camel. Like Llama, but smaller, Alpacas are gentle and inquisitive by nature from thousands of years of domestication. They have a fine, heavy fleece which occurs naturally in over 22 shades ranging from black, charcoal, silver, sand, brown and ivory. Alpaca clothing and other alpaca products are made from this pure natural fibre, which does not tend to pill or ball.
Once treasured by Inca Royalty for its unique strength, lustre and slippery softness, Alpaca wool has a hollow fibre which renders it uniquely light and up to 30% warmer than the same weight of merino wool. Alpacas are not killed for their fur.
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